Less is more
I like to create designs for various kinds of activities and in various styles, as long as the project speaks to me. This can cover marketing, content and e-commerce features. The goal at this stage is to define the high-level characteristics of the design, like the general layout, typography and colors. The final refinement of the design is performed during the development phase.
Once the main design considerations have been addressed, I develop the actual website or platform in Webflow. This tool allows to produce websites that are clean and fast, and it has many features to create interactions and animations. It provides the hosting too.
I am in favor of simplicity, so that the user feels comfortable. I also optimize the digital assets to save resources.